⚡️🇯🇵 WATCH - Japanese ice cream maker Akagi…

⚡️🇯🇵 WATCH - Japanese ice cream maker Akagi Nyugyo aired a one-minute ad apologizing for raising its famous ice pops’ price from 60 to 70 yen the first increase in 25 years.

There were no actors, the video featured the chairman and company officers

After the ad aired in 2016, Akagi Nyugyo’s apology went viral—earning millions of views and boosting sales instead of backlash. The company’s honesty resonated so deeply that the Japanese public dubbed it the “most sincere price hike in history.”